The evolution of gambling and its advertising in Australia

Australia has a rich history of interaction with gambling from the beginning of the first settlers to the continent to the adoption of the first official law on betting. Later laws changed and local interest only increased and later in 2001 the Interactive Gaming Act was passed allowing companies to offer online gambling. Since then, important amendments have been made many times and today the law of 2017 with all its clarifications is relevant. For such a long period of time of more than 300 years, Australia has become one of the most gambling countries in the world, where the average resident spends from 1200 Australian dollars a year, and the revenue from gambling advertising from year to year only increases.

Gambling advertising online and on media

Over time, the reach of advertising became so huge that it began to dominate all areas of people’s lives, which stopped the local population from liking it. The rapid growth of interest in gambling through advertising caused an influx of new players into online gambling, such that 1 in 5 of the Australian population has tried gambling in one way or another, and over 32% of the population plays gambling, betting and lotteries on a regular basis. 

Since then, gambling advertising channels have become limited to certain types of advertising and only a small portion of traffic has remained on television. In 2018, the reach of advertising campaigns captured over 121% in local media and 84% in movie theaters, which became less annoying for residents, but the target audiences of media and movie theaters were also dissatisfied with the increased gambling advertising traffic. Outdoor advertising also began to increase and by the end of 2018 reached over 60% coverage of all outdoor advertising in the country.

Although the focus of the audience has been shifted, public pressure has continued and recently a national project has been developed that is guaranteed to remove advertising from all media. The process will take place in three stages, firstly advertising will be restricted from 08:00 to 09:30 and from 15:00 to 16:30 and advertising must not appear during live sporting events on TV and on the internet. This will be followed by two more phases that will completely remove advertising from media in Australia by 2026.

Is it legal to gamble at online casinos in Australia?

Although gambling advertising has become stricter, the laws in the country still allow you to play in licensed online casino companies. Players can still choose from most of the world’s largest casinos in the region of Australia and win large sums of money without tax liability under the law. Fans of quality pokies and crp jackpots are highly recommended to take a closer look at Ricky Casino and read the article to the end to familiarize yourself with the company and its benefits.

Ricky Casino: A Brief Introduction

Among Ricky Casino’s many positive qualities are its simple navigation, extensive game selection, generous signup and continuing bonuses, and wide variety of banking methods. 

History

Since its entry into the gaming sector in 2021, we have witnessed the company’s rapid ascent. Players may play worry-free since the company holds a valid gambling license issued by the government of Curacao. Thousands of Aussies visit Ricky Casino every day in search of action. 

Ricky Casino’s website

The site is completely tailored to the needs of Australian users. Here, you may add Australian dollars (AUD) to your balance and change to the Australian language. Even first-time visitors won’t be overwhelmed by the site’s wealth of material and entertainment options thanks to the thoughtful design.

Library of Games

There is an incredible variety of games to choose from at Ricky Casino. There are over 3000 games from over 35 different studios available in the casino’s lobby. The casino’s lobby is packed to the gills with state-of-the-art, interactive, and 3D-designed games, including both established names in the industry and the latest big hits. Because of its partnerships with so many different developers, this casino has one of the best collections anywhere. The Ricky Casino website has the following gaming options:

  • Slots;
  • Blackjack; 
  • Roulette; 
  • Keno; 
  • Craps; 
  • Baccarat; 
  • Video poker;
  • Live Casino and more.

Helping for players

Ricky casino has first-rate user service teams that can swiftly fix any problems, including those with the distribution of winnings and technical glitches. Support for players is available 24\7 by phone and mail, as well as live chat with an online consultant.

A few steps to register at Ricky Casino

You must be at least 18 years old and create an account on the Ricky Casino website before you can start playing the games there. To play for real money and get exclusive bonuses, sign up with Ricky Casino Australia today. In order to play the full game, registration is required. To sign up successfully, do as follows:

  • First, go to the RickyCasino webpage and log in;
  • Second, at the top right corner of the website, click the button that says “Create an account”;
  • Third, fill out the required fields with your personal information (email, password, currency, country, and age verification);
  • Click the “Account” link in the top right corner of the screen to finish signing up;
  • Fifth, on the Ricky Casino homepage’s left side, you’ll see a link labeled “Profile.” Click this to reveal a form where you may enter your full name, date of birth, gender, zip code, and other personal details;
  • The final step in signing up for the Ricky Casino Australia website is clicking the “Save Changes” button. 

Bonuses at Ricky’s Casino 

Visit Ricky Casino Australia’s website or mobile app’s promos and bonuses to be pleasantly surprised. The company offers new players a large initial deposit bonus and several promotions and bonus spins to all players. For those of you that frequent Ricky Casino, here are the most awesome ones:

  • Starter Bonus. This offer is valid just for first-time players at Ricky Casino. All new deposits are eligible for a 100% bonus up to AU$7,500;
  • Tuesday Bonus, 550 free spins.The Ricky Casino Reload Bonus doubles your money every Tuesday. The most you can get is A$150;
  • Free spins on Wednesday. On Wednesdays, you’ll get 200 more turns;
  • Free Spins are available at Ricky Casino with a minimum A$30 deposit;
  • The Friday Bonus. On the last working day of the month, Ricky Casino is offering a 50% bonus on deposits up to A$300 to all active players that log in;
  • Bonus VIP. Ricky’s Casino offers a 30% bonus on deposits between A$1,500 and A$3,000.

Among other things, the company has prepared special congratulations for those who have a birthday, which will be equal to bonuses and free spins, as well as additional bonuses to the deposit. Daily gambling tournament from the company with prize money of 1000 Australian dollars can also be attributed to the advantages of the company’s bonuses.